BRAND MANAGEMENT & MEDIA PLANNING

LUMSA 2024-2025 | Stella Romagnoli

Welcome to the Brand Management & Media Planning course website. Here you'll find all the slides that were presented in class, some videos and other useful information for the exam.

My name is Stella Romagnoli and I am a communication professional with more than 30 years of experience in large companies. I'll try to pass my passion, knowledge and experience in these lessons.

There will be also Patrizia Freggi with us, an expert in personal branding and soft skills. And toghether we will teach you how to present a brand... and yourself!
I truly hope that you will enjoy this course.

LESSONS 2024/25

Calendar with topics