Here you will find the briefing for the project work and your grades
Project work briefing
Instructions:
- Form a team of 6-8 members;
- Give yourselves a name as an Advertising Angency;
- Read the briefing and organize your team work: who does what and define the dead-lines, try to delegate something to each member;
- Focus your attention on Northern American (USA and Canada) English speaking wealthy italian descendants (this is your target audience). I would say: 25-50 years old;
- Define at least 1 buyer persona profile (a tip: where they live its very important...);
- Hypothesize the customer journey and the touchpoints. You need to find the right media to use;
- Prepare a media strategy: choose the most appropriate media/channels and prepare a tentative calendar (focus 2024);
- Consider Owned media (make a proposal of what owned media to use and how),
- Earned media (explaining how you’re going to stimulate UGC)
- and Paid Media (explaining what media you should use and why).
- Prepare a Facebook/Instagram campaign with targeting and creativity with a budget of 200.000$. FURTHER INSTRUCTIONS WILL BE PROVIDED
HERE you find the specific instruction for the Meta For Business campaign. - Prepare a document (PPT, Keynote, Canva) to present your work in max 10 minutes;
- Write down who did what and fill a peer-review chart, giving a mark from 0 to 5 to your teammates;
- The dead-line (for sending me the presentation by email) is Sunday November, 19 (midnight);
- Presentation in class of the best works during the last lesson: on Thursday November, 23