PREPARATION FOR THE BRAND MANAGEMENT AND MEDIA PLANNING EXAM FOR NON-ATTENDING STUDENTS

Non-attending students in the Brand Management and Media Planning course at LUMSA are required to take a written test and an oral exam to assess their understanding of the course material.
NO project work is needed. The project work was a group assignment for attending students only.
The program to be studied is the same for attending and non-attending students.
To take the exam, students must sign in on the LUMSA platform and come to the university following the instructions that will be provided a couple of days before the exam date.

Written Test

The written test consists of open and closed questions and lasts for 30 minutes. To prepare for the written test, students should thoroughly review all the course materials, including articles, videos, handouts, and slides, provided on this course website: this page and the syllabus one.

The written test will be held on the LUMSA eLearning platform on an exam date.
Students can sign in using the first part of the lumsastud email address: Brand Management & Media Planning 2023-24, mail @lumsastud, Password: bmmp21. IT IS MANDATORY TO SIGN IN BEFORE THE EXAM DATE.
Students can also practice with the visible mock test on the LUMSA Learn platform.

Oral Exam

The oral exam consists of 3-4 open questions on the course topics. The purpose of the oral exam is to evaluate the student's ability to apply their knowledge to real-world scenarios and to discuss the course material in a clear and concise manner. To prepare for the oral exam, students should practice answering questions on the exam page.

Additional Tips

In addition to reviewing the course materials and practicing for the exams, non-attending students are also encouraged to: practice with the Kahoot tests that we did in class during the course:
Go to Kahoot.com, log in (or create an account for free) and then, from the query “find me a kahoot about…” write “stellaromagnoli” (NO spaces between first and last name). All my public kahoots will appear, choose the ones you are interested in."