Project work briefing

Instructions:

• Form a team of 6-8 members;
• Give yourselves a name as an Advertising Angency;
• Read the briefing and organize your team work: who does what and define the dead-lines, try to delegate something to each member;
• Focus your attention on Northern American (USA and Canada) English speaking wealthy italian descendants (this is your target audience). I would say: 25-50 years old;
• Define at least 2 buyer personas profiles (a tip: where they live its very important...);
• Hypothesize the customer journey and the touchpoints. You need to find the right media to use;
• Prepare a media strategy: choose the most appropriate media/channels and prepare a tentative calendar (focus 2024);
• Consider Owned media (make a proposal of what owned media to use and how),
• Earned media (explaining how you’re going to stimulate UGC)
• and Paid Media (explaining what media you should use and why).
• Prepare a Facebook/Instagram campaign with targeting and creativity with a budget of 200.000$.
  HERE you find the specific instruction for the Meta For Business campaign.
• Prepare a document (PPT, Keynote, Canva) to present your work in max 12 minutes;
• Write down who did what and fill a peer-review chart, giving a mark from 0 to 5 to your teammates;
• The dead-line (for sending me the presentation by email) is Sunday November, 20 (midnight);
• Presentation in class of the best works during the last lesson: on Friday November, 25